Page 39 - Taiwan Hand Tools 2023-01 Edition

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INDUSTRY EVENTS

Industry embraces return to in-person
Industry embraces return to in-person

events throughout 2023
events throughout 2023

Stephanie Chao

rofessional trade shows in the hand tools and observed that buyers were more willing to engage with
Phardware sectors have endured the past over two the ones that have taken the precautions to show up and
years of cancellations caused by COVID-19, and with were more proactive in laying out their procurement needs,
travel restrictions easing up for the latter half of 2022 and leading to a higher quality of discussions compared to the
this year, more events are gearing up for a resurgence of past.
demand.
CENS’ publication team reported similar buyer turnout
As observed among most buyers and exhibitors’ in and observations, and noted that buyers who approached
the past two years in Taiwan, as well as from trade expo the booth were highly interested in the platforms’ digital
organizers abroad, while there many advantages to hybrid marketing solutions. We believe that due to the pandemic
and online shows, the essence of in-person interaction is and worsened supply chain issues, buyers saw the need to
still truly missed, as the engagement of meeting potential expand their marketing channels to maximize their reach to
business partners and seeing and holding the products are more markets.
irreplaceable experiences at trade shows.
Overall, the events presented the perfect opportunity
A Brief Look at 2022 for exhibitors to become reacquainted with what their
competitors have cooked up during the pandemic, as well
In 2022, the National Hardware Show (NHS) kicked off as customer needs, while buyers were able to rebuild their
in early Q2 where the industry was optimistically recovering business connections and revisit previous suppliers.
from supply chain snags in the past year, yet still tentatively
looking at how the Russian-Ukrainian confl ict would impact What’s more, is becoming acquainted with the newest
the world. The previous NHS crowds had yet to fully trends in the industry. Especially in such a traditional sector
recover from COVID, but was already seeing the signs of such as tools and hardware, the importance of suppliers
buyers returning. adapting to greener and resource-saving technologies
and techniques has become more crucial than ever.
At Eisenwarenmesse in Cologne, the attendance Other trends like an aging workforce and creating a better
situation was fairly similar. According to exhibitors who working environment that prioritizes product designs that
attended, while there was a signifi cant drop of attendance promotes safety, reduces working hazards, risks, and
from Asian exhibitors due to the stricter travel restrictions physical fatigue.
back then, however, on the plus side, exhibitors also

Taiwan Hand Tools 2023 Issue