IFFT / interiorlifestyle living: A Primary Trade Fair for All Interior Products in Japan

“IFFT/interiorlifestyle living” presents the latest trends and fashions in the interior and furniture sector with a focus on affluent and comfortable living environment. It will take place Dec. 2-4, 2009, at Tokyo International Exhibition Centre, also known as Tokyo Big Sight.

“IFFT/interiorlifestyle living” was first combined in 2008 by cooperation between the two organizers of trade fairs in the sector. The predecessor of the fair is the biggest furniture fair in Japan called “IFFT (International Furniture Fair Tokyo)”. By adding cutting-edge taste of the world-renowned design-oriented interior trade fair called “Interior Lifestyle”, the debut fair in 2008 gained the reputation as the trend-setting fair for high-end interior products.

The combination of two fairs led to successful results because the concepts met the latest market trends. The debut “IFFT/interiorlifestyle living” attracted 26,912 visitors, representing an 18%increase from the previous fair. The total of 367 exhibiting companies (301 domestic exhibitors, 66 overseas exhibitors) from 14 countries and regions delivered much wider ranges of products and design at the bigger exhibition space, up 20% from the fair 2007.

“IFFT/interiorlifestyle living” attracts highly-motivated professionals who visit the fair to purchase products and collect market trend information. According to the Visitor Questionnaire of the fair 2008, 74% of the visitors made their way to the fair ground “to find new products/ contacts” and “to see latest trends.” Nearly 60% of all visitors were either decision-makers or influential people in product purchasing.

The visitors with a clear purpose to purchase products created active business at the fair. This was reflected in the result of the exhibitors’ survey. Up to 98% of the exhibitors answered either “excellent” or “satisfied” for “the result of the fair” and around 90% of the exhibitors said either that they will definitely exhibit at the 2009 “IFFT/interiorlifestyle living”.

“IFFT/interiorlifestyle living” is the only trade fair showcasing furniture and all kind of furnishing items in Japan. Products typically on show at this fair include furniture & interior products, home textiles, gardening products, outdoor products, table, kitchen & houseware products and gift items.

For more information, visit: www.ifft-interiorlifestyleliving.com or email at info@ifft-interiorlifestyleliving.com