Motorcycle Taiwan & EV Taiwan 2013 Power Up Sales
2013/07/15 | By Quincy LiangFour-in-one event lures buyers with one-stop shopping convenience
Many exciting new products, bikes and concepts were unveiled at the 8th Taiwan International Motorcycle Industry Show (Motorcycle Taiwan 2013) and the 3rd Taiwan International Electric Vehicle Show (EV Taiwan 2013) at the Taiwan World Trade Center Exhibition Hall on April 10-13, 2013.
The joint opening ceremony was joined by TAITRA Chairman Wang Chih-kang, Minister of Economic Affairs Chang Chia-juch; Chief Secretary of the Bureau of Foreign Trade (BOFT) J.F. Wang, Chairman of the Taiwan Rubber & Elastomer Industries Association (TREIA) Lin Sheng-yi, TEEMA Vice Chairman Cheng Fu-hsiong; and TTVMA Chairman Chen Kuo-rong.
2013 Motorcycle Taiwan EV Taiwan Exhibitor Profile | ||
Exhibit Categories | Exhibitors | Booths |
Domestic Exhibitors | 85 | 263 |
Oversea Exhibitors | 3 | 4 |
Cross-strait Exhibitors | 20 | 21 |
Media | 4 | 4 |
Total | 112 | 292 |
Source: TAITRA |
2013 Overseas Visitors Analysis* | |
| 4,591 |
| 609 |
| 609 |
| 354 |
| 225 |
| 210 |
| 113 |
| 85 |
Others | 20 |
Total | 6,813 |
* Including 2013 Motorcycle Taiwan, EV Taiwan, TAIPEI AMPA, and AutoTronics Taipei Source: TAITRA |
Top 10 Countries/Regions of Visitors* | |
| 1,638 |
| 864 |
| 530 |
| 440 |
| 284 |
| 268 |
| 259 |
| 245 |
| 244 |
| 166 |
* Including 2013 Motorcycle Taiwan, EV Taiwan, TAIPEI AMPA, and AutoTronics Taipei Source: TAITRA |
Comprehensive, Innovative & More
At the opening ceremony, Economics Minister Chang underscored Taiwan's international reputation for making a wide range of high-quality and innovative motorcycle products, combined with flexibility and first-rate customization capability. These assets, along with island's impressive electric vehicle key (EV) component R&D capabilities, position Taiwan well to develop in the global markets, he said.
Another fast-growing line on the island is the EV industry, which has been rapidly developing with support from the government-industry partnerships.
Benefiting from the strength of Taiwan's information and communications technology (ICT) sector, Taiwan's EV industry has been able to successfully develop environmentally-friendly, "smart", and high-end products, including both assembled EVs and key components. The key component technology that Taiwanese EV-related firms have developed—particularly with respect to EV lithium-ion power-cell materials, range, safety, and environmental friendliness—has won plaudits from buyers and enabled Taiwanese manufacturers to successfully break into the supply chains of leading European and North American EV makers.
The rising profile of Taiwan's EV-related companies attracted a strong turnout of overseas buyers to this year's EV Taiwan show, where local makers showcased their impressive capabilities.
Procurement Meetings
The show organizers arranged a series of one-on-one procurement meetings, providing plenty of opportunities for one-to-one talks between exhibitors and global buyers. Among the big name buyers at the Motorcycle Taiwan procurement meetings were SIP Scootershop GMBH (Germany), Harley-Davidson Motor Company (China), Tucker Rocky (U.S.), Comercializadora de Motocicletas de Calidad S.A. de C.V. (Mexico), RMS SPA (Italy), and CJSC Motorcycle Company Minsk-Moto Motovelo Corp. (Belarus'). Many heavyweight international buyers took part in the procurement meetings at EV Taiwan as well, including: Swarco STS (Germany), Spijkstaal Elektro BV (The Netherlands), Moveo ZRT (Hungary), Master Electronics Corp. (U.S.), and Onlinecomponents.com (U.S.). The involvement of these leading international buyers has boosted procurement opportunities at the shows, TAITRA says.
International Forum & Seminars
Numerous supporting activities were held during the exhibitions, including the 2013 EV Taiwan Forum and 2013 EV Market Trends Seminar. The two events were joined by leading international experts from the U.S.-based Center for Automotive Research (CAR), Britain's Zero Carbon Futures and EV company Ricardo, French EV company BatScap, and the drive system division of German semiconductor maker Infineon. Attendees from Taiwan included senior managers from Taiwan's Advanced Lithium Electrochemistry, Intertek (Taiwan), Fukuta, CityPower, Kentfa, as well as officials of the Department of Industrial Technology under the MOEA, the Environmental Protection Administration (EPA), and the government-sponsored Industrial Technology Research Institute (ITRI). International speakers shared their experience, discussed the latest regulatory and technology trends, examined R&D activity, and looked at technology issues relating to the growing importance of green energy.
At the EV Taiwan Forum, Peter Huang, the executive vice president of TAITRA, stressed that the government has strongly supported development of the EV industry in Taiwan, including through the establishment the Intelligent EV Promotion Office and roll out of 10 national EV Development Action Plans in 2010, which aim to put 3,000 EVs on the road by 2013. Stephen Teng, the deputy director of the Intelligent EV Promotion Office, added that the EV Development Action Plans focus on different approaches. He noted that the government has formulated fuel consumption and CO2 emission regulations to reduce energy consumption and carbon emissions. The government has also announced commodity and license-tax holidays for EV, as well as injected money into the auto industry for technology innovation and transformation and building EV recharging infrastructure.
Bernard Swiecki, the market analysis director of the Centre for Automotive, highlighted the levels learned from a decade of development in the EV market in the U.S. He said that three battles need to be won for an EV product to succeed: convincing automakers that your products must be on the car; winning over the government; and persuading consumers.
Colin Herron, the managing director of Zero Carbon Futures, explained why northeast England is leading the way for low carbon transport. He said that there are four key considerations for effective infrastructure roll-out, including placement, planning, power, and posts.
Test Rides
TAITRA and exhibitors arranged a Test Ride Zone (for both motorcycles and EVs), along with special product presentations, to give showgoers a chance to experience the products on display first-hand,
"Four-in-One" Extravaganza
TAITRA noted that the four-in-one "mega trade show" showcased the impressive capabilities of Taiwan's automobile, motorcycle and related industries. Besides helping to enhance the focus and appeal of these four exhibitions, holding the shows together is expected to create business opportunities in the automotive sector.