Changhua County Government Shores up Biz-Matching to Global Buyers
2019/11/18 | By CENS■Yang Feng-Chun
In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets.
An example of the local government’s plans is its decision to set up an exhibiting area at the Taiwan Hardware Show, hosted annually in mid-October, called “Changhua County Industry Exhibition Area.” The area was planned out for the government to counsel local enterprises to exhibit at the show. A total of 36 companies from Changhua attended, offering products under eight categories ranging from tools and accessories, locks and fittings, fasteners and fittings, building supplies, and garden and outdoor equipment. Others include auto supplies and accessories, hardware machinery and factory equipment, as well as safety equipment. Changhua County’s lineup at the show only cemented its growing reputation as an industry member capable of offering vibrant and diverse products.
Changhua County Industrial Association (CHCIA) has been a constant presence in actively engaging and planning out trips to domestic and overseas exhibitions for the local enterprises. CHCIA has the local suppliers’ best interests in mind as the association continues to assist manufacturers in expanding their business opportunities and overseas orders, prompting upgrades to the local industry and its competitiveness.
The association also recruited Hsun Wang Industrial Co. General Manager Hsiao Soa-ping as their exhibition consultant, signifying their determination to assist their local manufacturers in establishing more business opportunities, increasing visibility of the local suppliers, as well as strengthen brand marketing efforts.
According to statistics from CHCIA, there are 10,876 factories registered in Changhua County as of July this year, while there are approximately 3,500 companies manufacturing quality products with CHCIA membership. With the clear goal of introducing global buyers to quality and unique Changhua suppliers, the association will be offering biz-matching services for those interested. Prospective buyers can contact CHCIA at 51@ch-industry.org.tw.
