Export Revenue and ASP of Taiwan-made Bicycles Hit New Highs

Taipei, Nov.12, 2012 (CENS)--Taiwan's export revenues of bikes and parts are estimated to total US$2.65 billion this year, rising about 8%year on year (YoY) from US$2.44 billion, with average selling price (ASP) possibly outstripping US$400, both hitting new highs, predicts the Taiwan Bicycle Exports' Association (TBEA).

With the high-end bike strategy paying off, Taiwan could still generate booming revenues despite the globally fluctuating economy, to firmly lead in bike exports worldwide, said Y.C. Chao, the Secretary General of Taiwan External Trade Development Council (TAITRA).

With rapidly growing economy and increasing domestic demand in China, regarded the most important market globally, Giant Global Group and Merida Bikes, two leading bike manufacturers in Taiwan, saw sizable revenue growths there during first three quarters this year.

Taiwan's export volume to China exceeded 68,800 bikes in first three quarters, skyrocketing 371% YoY, with export revenues of US$33.2 million, soaring 329% from a year earlier, with ASP of US$482. Meanwhile, export of revenues of bike parts to China reached US$66.12 million, rising 46% YoY.

Based on the statistics compiled by TBEA, Taiwan exported 3.18 million bikes, declining 2.28% YoY, with export revenues of US$1.271 billion, rising 6.27% from a year earlier, ASP of US$399.7, increasing 8.75% YoY, and export revenues of bike parts hitting US$674 million, surging 18.36% YoY.

Taiwan's export volumes this year of bikes will reach an estimated 4.3 million, slightly decreasing 2% YoY, with export revenues of US$1.75 billion, up 6% from a year earlier, revenues from bike parts of US$900 million, rising 15% YoY. The combined export revenues from bikes and parts could total US$2.65 billion this year, up over 8% YoY from US$2.44 billion.