CENS Represented at Two Trade Shows in July
2010/09/09 | By Judy LiAdhering to its goal to promote export-trade magazines and help advertising clients who are manufacturers, exporters and traders build global presence, CENS sent representatives to attend two international trade shows in July: PAACE Automechanika Mexico 2010 and Shanghai International Machine Tool Fair (EASTPO).
PAACE Automechanika Mexico is the most important automotive trade show for Mexico and Central America. Held in conjunction with the International Week of the Automotive Industry and with the support of major industry associations, the event has become a growing platform for automotive business in the region.
Held at Centro Banamex of Mexico City July 14-16, PAACE Automechanika Mexico 2010 was in its 12th edition, drawing 650 exhibitors from 19 countries whose products and services were spread across 24,853 square meters. Growing 140% in size from 2009, this year's event signaled growth and recovery in the global automotive aftermarket, also confirming the opportunities in Mexico's important and significant share of the market.
In addition to the record turnout of exhibitors from Mexico and around the world, with Mexican companies taking up 40% of the stands and foreign firms making up the remaining 60%, the show was successful in upgrading buyer quality: admitting only the most qualified buyers and attendees in the industry.
With significant domestic and international manufacturers as exhibitors, PAACE Automechanika Mexico 2010 again proved to be a favored sourcing platform for domestic and international products and suppliers. The 3-day event attracted some 12,059 buyers and visitors from Mexico, Latin America and many other countries.
Testimonials
Exhibitors reported the success of the 2010 event, recognizing it as the most successful edition in many years. Returning exhibitors were pleased with the increase in the size of the show and quality of attendance while first-time exhibitors explored the opportunities in the Mexican market. “This show was definitely the best in the last three years,” stated Danny Camacho III, vice president of RFI, Inc. “The quality of accounts visiting our booth was of excellent caliber and the size of the show was much larger than in years past.”
Emilio Isais, sales and marketing director for Interfil, commented, “The show improved significantly in comparison with last year. There is a solid mix of business men and women, wholesalers, mechanics and international buyers.” First-time exhibitor Fabian Centeno, Lain American sales manager for Atlas Auto Equipments, distributed by Greg Smith Equipment, stated, “PAACE Automechanika Mexico was a great way to get exposure in the Mexican and Central American markets. We have enjoyed years of success in the U.S. and Canada and this show allowed us the opportunity to help grow the brand in an area where we see enormous opportunities.”
Extra events added to the diversity of this year's show, including feature vehicles and live customization to product innovations and demonstrations. Responding to the needs of attendees, the New Product Showcase featured 30 of the latest products and service launched by exhibitors in a special display, demonstrating innovations in the market. To support the growth and interest in the specialty equipment market, PAACE Automechanika Mexico 2010 featured one of the largest customization displays in Mexico, with more than 98 customized vehicles sponsored by the National Association of Mexican Auto Clubs and Muscle Cars V8 Magazine.
CENS assigned a local representative at the show to promote CENS publications, with the Taiwan Transportation Equipment Guide (TTG) and China Transportation Equipment Guide (CTG) being the most popular.
EASTPO 2010
EASTPO is one of the most important machine tool fairs in Asia, focusing on providing metalworking solutions for the sector. Since its inception in 1999, the show has built a reputation for diversity, consistently showing various machines, forming facilities, machine tool electrical apparatuses & control system, machine tool & attachments, new techniques, materials, equipment for mechanical fabrication etc.
Held July 15-18 at the Shanghai New International Expo Center, this year's event was the 12th edition and attracted 348 foreign exhibitors from 29 countries, including Germany, the U.S., Japan, Italy and Switzerland in addition to 678 domestic exhibitors from China's 19 provinces.
A survey by the organizer shows 92.3% of the exhibitors were satisfied with the event, while 31.6% were very satisfied, with 83.5% being satisfied with the quality of visitors and 83.5% with the quantity, and 72.3% expressing enthusiasm to return the next year.
The four-day show attracted 121,310 visitors from the automotive, aerospace, new energy (nuclear, wind power, etc.), shipbuilding sectors, of which 89,769 or 74% were local visitors and the remaining 31,541 or 26% were foreign.
The survey also showed that 32% of the visitors were from management, 33% from R&D, and 27% from marketing, with a notable 60% from purchasing.
Positive Feedback
“We attend the show almost every year and get satisfactory orders almost every time. Besides, we also meet new buyers at the show,” said Li Jin He, chief representative of Yamazaki Mazak Shanghai.
“Shanghai International Machine Tool Fair is very important to us, because we can see the latest products and exchange know-how and ideas with other exhibitors at the show,” stated Wu Sheng Yu, senior engineer of Shanghai GM.
“Visiting international shows is part of our job, especially a leading exhibition like EASTPO. We can buy all the items we want here; besides, we can also see the latest development in the global machine tool industry,” said Wang Yu Chun, deputy director of the technology center at Weifang Diesel Engine Company.
CENS assigned a local representative to promote CENS trade magazines at the show, with Taiwan Machinery, CENS Hardware, Guidebook to Taiwan Hand Tools, and Taiwan Industrial Suppliers capturing ample attention among visitors and buyers.