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Lite-On Snaps Up HP's Huge Order for Blu-ray DVD Players

2010/06/24 | By Steve Chuang

Taipei, June 24, 2010 (CENS)--The Taiwan-based Lite-On Technology Corp., a world-caliber supplier of electronic products, has successfully landed a big order from HP for blu-ray DVD players, securing a strong growth drive for its sales in the second half of this year, according to company sources.

To seize enormous business chances during the summer vacation, HP has announced cooperation with U.S.'s largest video rental chain store, Blockbuster, and is going to launch its newest, economical blu-ray DVD player, which is the model supplied by Lite-On.

Lite-On is now the world's third-largest disc drive manufacturer, with its half-height and slim models already certificated by global major PC brands, such as HP, Dell, Asus and Lenovo.

Aware that blu-ray DVD players have been quickly replacing traditional DVD players in recent years, the firm has actively diversified its production into blu-ray DVD players and drives. Before HP, a Japanese disc drive brand, Plextor, has placed its contract order for an external 4X blu-ray DVD drive, which will be delivered starting the third quarter of the year, attesting to good quality of the firm's products.

Seeing the emergence of blu-ray format, Taiwan's MIC (Market Intelligence & Consulting Institute) projects global shipment of blu-ray DVD drives and players to surge 116% and 50%, respectively, from last year to 8.45 million and 3.24 million units.

Also, the latest report issued by Japan Electronics and Information Technology Industries Association (JEITA) shows that shipment of blu-ray DVD players in Japan posted an annual growth of 58% to 305,000 units in May, representing a higher growth than of traditional models for nine consecutive months.

For sure, the quickly growing segment for blu-ray DVD players will assure enormous profits for Lite-On and its Taiwanese counterparts who have been capable of producing such products.