Delta Enhances Brand Name Promotion

Taipei, May 27, 2010 (CENS)--This year, Delta Electronics Inc. will expand its brand name operation to more product lines, underscoring that the company is transforming into a brand-name supplier from contract supplier, according to company chairman, C.H. Cheng.

The company recently introduced a Vivitek-branded macro projector, which is reportedly the world's first super macro type of DLP projector, in the wake of delivering a blood-glucose monitoring system carrying brand name Delta.

The company's chief executive officer (CEO), Yancey Hai, said that Delta's branded products will include industrial automation systems, uninterruptable power supplies, multi-functional rechargers, projectors, LED lamps, medical electronics, and so on.

The company's branded LED lamps will go on sale in the second half of this year. Its Vivitek micro projects have reportedly won contracts from the U.S. military.

As part of its brand-name promotion plan, the company has launched a series of advertising campaigns including using container trucks in 100 cities in mainland China to carry the company's brand name advertisements.

The company estimates brand name operation to boost its gross net margin to account for 50% of its total gross margin once sales of its branded products increase, up from current 20.9%.