Chinese LCD TV Market to Exceed N. America's by 2011: DisplayBank

Taipei, Aug. 19, 2009 (CENS)--The LCD TV market in China is expected to record a 76% year-on-year (YoY) increase to hit 22.6 million units this year, compared with a forecasted global increase rate of 17.8%, according to Displaybank, a Korea-based electronic display market researcher.

Last year, according to the researcher, the global economic recession had negatively affected the Chinese LCD TV market, which was anticipated by most people to be positively influenced by the Olympics. Facing a rapid down-turning demand in the domestic market, most TV makers in China suffered difficulties in high panel and TV-set inventories.

The tough period for LCD TV makers, however, has passed due to the aggressive economic stimulus implemented by the Chinese central government, which began executing a subsidy program for home appliances in rural areas and small/medium-sized cities from late 2008. The stimulus program has been proven to be very effective in stimulating consumer demand, expected to continue pumping up the LCD TV market in China to register a 76% YoY increase this year.

By 2011, DisplayBank forecasted, the Chinese LCD TV market is expected to exceed the North American market thanks to continuous high-speed volume growth.

According to the researcher, the compound annual growth rate (CAGR) of the Chinese LCD TV market from 2007 to 2013 is expected to be at 34.84% and the penetration of LCD TVs in the whole Chinese TV market in 2009 is expected to exceed 50%.

Statistics compiled by DisplayBank show in China 12.6 million cathode-ray tube (CRT) TVs and 30.2 million LCD TVs are expected to be sold in 2010, while 8.1 million CRT and 36.9 million LCD TVs in 2011 as well as 6.2 million CRT and 40.7 million LCD sets in 2012. That, according the company, implies a very clear replacement trend of LCD TVs with CRT models over next three years.

In addition, the market shares of LCD and CRT TVs in 2009 are estimated to be 56% and 40%, respectively, in 2009 (compared to 31% and 65% in 2008), 68% and 28% in 2010, 79% and 17% in 2011, and 84% and 13% in 2012.