Bright International Group Ltd.
Household lighting products with dual brands of Bright,百照王
2011/01/07 | By Ken Liu | BRIGHT INTERNATIONAL GROUP LTD.Bright International Group Ltd., a renowned lighting manufacturer founded by Taiwanese Hsu Chen-shen and listed on the Hong Kong Stock Exchange, recently added Chinese brand name 「百照王」 to its less-expensive product lineups addressing medium and small households.
The brand name joins the company's original brand name "Bright" in targeting household lighting market. Bright believes dual branding would more effectively meet the needs of different groups of customers, thereby bringing the company greater efficiency to its business results.
With mainland China's new housing rental policy in favor of low-income households taking effect, the mainland's demands for mid/low-cost lighting products are expected to grow immensely, constituting a lucrative chance for 「百照王」 lighting products.
Due chiefly to the brilliant sales of 「百照王」lighting products in mainland China through franchised stores, whose numbers have been growing, the company's turnover recorded substantial growth in 2008 despite the financial crisis.
To further boost sales this year, the company will step up sales of lighting products for premises like hotels and retail shops, and expand export markets to include Latin America and the Middle East, in addition to North America, Europe, and mainland China.
Bright International Group Ltd.
Head office: Rm.09, 19/F, Block B, Ming Pao Industrial Center, No. 18 Ka Yip Street, Chaiwan, Hong Kong
Tel: 852-28892013
Fax: 852-28984122
E-mail: whbright@hkstar.com; hkbright@netvigator.com
Taichung office
11FL 195 Ning Hsia Rd., Taichung, Taiwan
Tel: 886-4-23162382
Fax: 886-4-23137155
E-mail: yinhuey@ms7.hinet.net
Sales office and factory
Pu Jiang Road, Da Ban Di Industrial Zone, Da Ning Village, Humen Town, Dongguan City, Guangdong, China
Tel: 86-769-85551445
Fax: 86-769-85555287
E-mail: sales@big1163.com
Website: www.brightlighting.net