Page 42 - TTG-Taiwan Transportation Equipment Guide 2023-04 Edition

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Supplier News

areas: power management, lighting, entertainment
media, seating, and electric control. These features are
accessible through the dual screens between the main
two seats, and for convenience, tactile switches and
buttons are still available.

In the past, Wang says the traditional focus of mods
were only on seating, however, after communicating
with many international buyers, they have since
discovered that customer needs have evolved. Due to
Mastar’s experience in the seat modding area, many
domestic and European automotive seating brands
have sought for the company’s designing prowess,
which has considered ergonomics, structural safety,
comfortability, foam support, and aesthetic appearance.
As a result, Mastar eventually branched out to cover
services for all sorts of vehicle modifications.

Wang said many of the existing modification designs
had originated from China, where the market there
focused on specialized and high-class tastes without
consideration for prices. Thanks to concentration of
manufacturing in China, Wang directed resources
to set up a production chain in Tianjing, the Chinese
hub of automobiles. There, Wang said the production
base covers most of the design and materials for