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BenQ Wins IDEA Bronze Award Stateside With Aries2 MID

2008/07/28 | By Quincy Liang

Taipei, July 28, 2008 (CENS)--BenQ Corp., a leading information technology (IT) vendor in Taiwan, recently announced that its MID (mobile Internet device) Aries2 won the Bronze Award in the Interactive Product Experiences category at the 2008 Industrial Design Excellence Award (IDEA) held in the United States.

BenQ also claimed that the new MID model would be launched in Europe this quarter.

After giving up its Siemens cellphone business division, BenQ has been gradually turning its focus on development of mobile Internet- and communication-related products for the upscale market, though cellphone sales still continue in Taiwan and Southeast Asia.

IDEA is one of the world's most influential design competitions. The program is the premier international competition honoring design excellence in products, eco-design, interaction design, packaging, strategy, research and concepts. Entries are invited from designers, students and companies worldwide.

According to BenQ, the MID Aries2 brings a new level of convenience to Internet users. Its ultra-light weight makes it highly mobile, but the challenges of designing for (and using) a small screen were overcome through smart interactive design. By simply shaking the device, all open windows can be displayed and accessed. Flip the device vertically or horizontally and use the finger or a stylus to type, zoom and control the interface. Web browsing, viewing pictures and reading documents can be operated with the flick of a finger.

Manfred Wang, chief design office of BenQ's lifestyle design center, pointed out that his center's biggest challenge is to merge cold high-technologies with familiar and interesting operation modes. In the future, he added, his center would continue to observe consumer lifestyles to create user-friendly technologies to further reveal BenQ's brand spirit.