HKTDC Sports Source Asia is the focal point for buyers serving the very active sports market in Asia. In 2013 the fair takes place from 29 to 31 October at AsiaWorld-Expo in Hong Kong, the region`s premier trading hub for sports goods, and feature group pavilions such as Korea and Zhejiang Province of the Chinese mainland.
【Strong buyer response】
As enthusiasm for sports and fitness continues to gain momentum, Sports Source Asia, organised by Hong Kong Trade Development Council, gives traders a platform to gain market share. In 2012, more than 6,500 buyers sourced sportswear, sports shoes, equipment and associated products from 140 international exhibitors. Among the prominent companies represented by buyers were H&M and Marks & Spencer from the mainland, HG Sport from the Czech Republic, Katex Kereskedelmi and Tactic Sport from Hungary, Forward and Ozon.ru, both from Russia, and Bat Sport from Poland. Among the buyers from the Asia-Pacific were Planet Sports of India, Gorgeous First of Malaysia and Crayons Sporting Goods from the Philippines.
【Place your products effectively】
The seventh edition of Sports Source Asia is zoned to give exhibitors maximum exposure to the right buyers and cater to specific buyer interests.
※Golf Equipment and Supplies〈NEW ZONE〉
In 2013, the fair launches a new zone, Golf Equipment and Supplies, to showcase golf bags, golf balls, golf caddies, golf cars/carts and all kinds of related equipment and training aids. Golf has always been hugely popular all around the world and its momentum has grown even more in Asia as Asia`s own star golf players make an impact on the international scene and televised tournaments whip up enthusiasm.
※Water Sports Zone
It displays products for the beach or the pool, including outfits, equipment and accessories related to surfing, sailing, diving, snorkeling and swimming.
※Outdoor Sports Zone
It caters to the growing interest in outdoor activities such as camping, winter sports, track & field, ball games and mountaineering. Equipment such as backpacks, camping equipments as well as sports safety and protection gear are exhibited in this zone.
※Premium Zone
It is dedicated to high quality branded products and exhibitors are assured of prominence for their brands.
※Fitness & Gymnastic Training Equipment Zone
It shows equipment such as fitness and gymnastic training equipment, abdominal training products, boxing/ muay thai supplies and equipment such as exercise bikes and treadmills. It is suitable for the consumers who are looking for equipment and products for home-based fitness routines while gyms large and small are proliferating in urban areas.
【Additional product exposure opportunities】
Sports Source Asia has exhibitor-promoting opportunities in its Activities Zone. Suppliers of sportswear, shoes, accessories and smaller items of equipment can show their products in the Sports Parade Shows with professional models showing buyers what exhibitors have to offer.
Product demonstrations allow exhibitors to explain products in detail to an audience of buyers. The exhibitors each have a 15-minute period in the showcase area to demonstrate their products and give buyers hands-on experience.
More stunning activities will be organised to attract buyers and visitors in public day.
※Networking and information events highlights
The organiser hosts a Networking Reception at which exhibitors can mingle socially with buyers and key industry figures.
Seminars during the fair address pertinent industry issues which may range from technology developments to market updates.
【Open to public】
The last day of the show is opened to general public. It allows exhibitors the opportunity to connect directly with end-consumers through a range of activities such as product launches, celebrity event and retail sales. Visitors enjoy the prestige of getting first-release information and previews of new products, and providing brands with instant feedback.
【Concurrent trade fairs】
Also taking place at AsiaWorld-Expo is Eco Expo Asia (28-31 October), showing `green` products and technologies, and HKTDC Hong Kong International Building and Decoration Materials & Hardware Fair (28-30 October), displaying the latest building industry products. HKTDC Hong Kong International Lighting Fair (Autumn Edition) (27-30 October) takes place at the Hong Kong Convention & Exhibition Centre in Wan Chai.
【Exhibitors’ Quotes】
“The company specializes in manufacturing neoprene products including bags, iPad covers, armbands, camera straps and sport protection items, made in the Chinese mainland and marketed from Hong Kong. Our key markets are the US, Europe and Southeast Asia. We come to the fair to do business, getting orders and finding distributors. Our participation as an exhibitor proved to be profitable last year; we won orders from South America and Southeast Asia. The fair brings customers and producers results. Our manufacturing activities have not suffered much under the current business climate because the production of our own branded items and OEM items for big-brand customers keep the factory going at full capacity.”
※Wancy Wong, Manager, Productsbiz Company Limited, Hong Kong
“VOLVIK has been manufacturing golf balls for more than three decades. We are known for adding colors and make it more convenient for the players to identify their own colored balls. We have confidence in the quality and technology of our colored golf balls and it`s just a matter of time and marketing for the golf players to adopt our products. We are here at the fair for the first time to support our distributor in the Chinese mainland market, which consists of 65 outlets in the mainland and 10 in Hong Kong. The prospects are good for our business in the mainland market. We saw a robust growth of 30 per cent last year and expect further pickup by 2014.”
※Rino Kim, Overseas Sales / Manager, VOLVIK INC, Korea
“Our young company started with sports shoes in 2000 and expanded into garments five years later, featuring youthful fashion that is bright and colorful. We are a veteran exhibitor at the fair. The fair has been good for us to open up markets in Asia and beyond. It provides a good platform for us to contact and identify potential partners that suit us. And we have successfully developed partnerships of mutual trust which lead to good market penetration. At this time of challenging market conditions, we maintain a high-profile presence to enhance the brand.”
※Jeffrey Li, Managing Director, Fujian Hongxing Erke Sports Goods Co., Ltd, the Chinese mainland
【Buyers’ Quotes】
“I come to the fair to source matching cloths and accessories for the activity monitor I invented myself. The activity monitor can track the running speed, calories burned, and length of time elapsed. They are wireless communications enabled, and hence are capable of transferring the information to where it can be tabulated and analyzed. After combing the booths on the fairground this morning, I have collected quite a few interesting ideas from around a dozen exhibitors. They feature products such as bras, shoes, sock cuffs and ankle bands. Further communication and exploration will be done and business may follow.”
※Tim Collings, Co-Founder, Tractivitiy, Canada
“The business sentiment is better in Russia than elsewhere. Meanwhile, the government is investing big in building sports facilities. That is why we are confident about the sales prospects of sporting goods and related things. We plan to spend US$10 million on placing orders for sporting goods; 10 per cent of that will be spent on trial orders on this fair. We have already sourced a supplier of ice skaters and roller skaters and we are still looking for more. Ozon.ru is the oldest and biggest online retailer in Russia. We have a big appetite for many things to supply Russian consumers. We made an investment of US$100 million last year to support business expansion, and we plan to open a branch office in the Chinese mainland for sourcing and procurement.”
※Vladimir Samarov, Head of Import Department, Ozon.ru, Russia
【Organiser】
Hong Kong Trade Development Council
【Supporting Organisations】
China Sporting Goods Federation (CSGF)
Korea Sporting Goods Industry Association (KOSPA)
Taiwan Sporting Goods Manufacturers Association (TSMA)
【Major Exhibit Categories】
※Premium Zone
※Water Sports Zone
- Goggles
- Swimwear
- Diving Supplies
- Snorkelling Supplies
※Outdoor Sports Zone
- Golf Equipment & Supplies
- Sports Safety & Protection Gear
- Track & Field Sports
- Winter Sports Equipment
※Sports Equipment & Accessories
- Backpack
- Ball Game Equipment
- Boxing Apparel
- Mountaineering/Climbing Apparel
- Sports Safety and Protection Gear
※Sportswear and Shoes
- Athletics wear
- Outerwear
- Sports Gloves
- Sports Socks
※Fabrics and Material
- Fabrics for Apparel
- Garment Hook
※Fitness and Gymnastic Training Equipment
- Abdominal Training Supplies
- Boxing / Muay Thai Supplies
- Exercise Bike
- Treadmill
【Target Buyers】
- Corporate Buyers
- Chain Stores, Department Stores & Mass Merchants
- Consumer Mail Order Companies
- Importers / Wholesalers / Distributors
- Licensees
- Online Retailers
- Private Label Buyers
- Sourcing Agents
- Specialty / General Sporting Goods Retail Stores