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N. A. Projector Shipments Rose 12.4% in Q2 Due to Strong Demand from Education Market: iSuppli

2009/09/09 | By Quincy Liang

Taipei, Sept. 9, 2009 (CENS)--Shipments of projectors in North America rose 12.4% in the second quarter to reach 440,322 units, up from 391,646 units in the first quarter, according to iSuppli Corp., a major player in technology value-chain research and advisory.

The North America volume contrasted with a 0.4% quarter-on-quarter (QoQ) decline in global projector shipments during the quarter. The iSuppli attributed the ramped up projector sales in the region to the U.S. stimulus package that has benefited sales of projectors to the American education market.

"The primary factor responsible for the growth in the U.S. projector market is the increase in shipments of front projectors in K-12 classrooms and universities," observed Sanju Khatri, principal analyst, projection and large screen displays, for iSuppli. "The U.S. education market is benefiting from the Enhancing Education Through Technology (Title IID) funding under the American Recovery and Reinvestment Act (ARRA), with about US$650 million appropriated for the use of new or existing technologies to improve academic achievement for elementary and secondary schools. As the funds have become available in July, education spending on projectors in the United States is now on the rise."

The education sector, a major driver for the projector market, is expected to account for 38% of shipments in 2009. The strong performance in the United States contrasts markedly with those of some other regions.

In the Europe/Middle East/Africa region, shipments declined by 19% in the second quarter compared to the first quarter. Seasonal factors contributed to the low shipments, as well as weak sales in Germany, Eastern Europe, and Africa and the Middle East.

Projector shipments worldwide are expected to grow at a healthier rate in the third quarter due to further increases in education sales in the United States and Europe/Middle East/Africa, iSuppli said. North American shipments is expected to rise 18.2% in the third quarter to reach 520,578 units, while the worldwide market would climb to 1.3 million units, up 15.4% from the second quarter, the research firm said.

Worldwide and N. American Quarterly Projector Unit Shipment Forecast
Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09
North America 515,012 586,138 595,580 450,067 391,646 440,322 520,578 621,630
Worldwide 1,423,152 1,518,200 1,536,729 1,391,423 1,145,652 1,141,332 1,317,050 1,649,273
Source: iSuppli Corp. August 2009