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Universal Luxury Collections Group

Automotive wheel rims, tires

2008/09/24 | By Quincy Liang | UNIVERSAL LUXURY COLLECTIONS GROUP

Headquartered in Shanghai, the Universal Luxury Collections Group (ULK) is a large-scale cross-nation enterprise integrating research and development, manufacturing, and marketing of automotive wheel-rim and tire products.

Currently, ULK posts total asset of over three billion renminbi (RMB, or Chinese yuan), and has more than 10 subsidiaries around the world. With over two decades of manufacturing experience, ULK has developed over 2,000 types of wheels and tires in eight major series for passenger cars. The group's annual production capacity is around 10 million wheels and 10 million tires.

ULK manufactures and markets over 2,000 wheel models in eight series.
ULK manufactures and markets over 2,000 wheel models in eight series.

ULK claims that it has been strictly following the manufacturing requirements of international quality systems such as ISO9001: 2000, ISO/TS 16949, and German TUV etc.

ULK's strenuous efforts have paid off in the firm of rapid sales expansion of the group's four own-brands throughout the world, including DRT, YINGDAHUANG, FULLFOND, and AITL.

One of the group`s new products.
One of the group`s new products.

Under the group's strategies, the products globally marketed under the DRT brand focus on the middle- to high-end aluminum-alloy wheel OEM (original equipment manufacturing) business for international customers. Talented engineers and technicians with DRT wheels utilize the globally notable technologies to develop and produce their products, which not only meet the world's most stringent quality standards but also successfully tapped into the high-level wheel-rim markets in Europe, America, Japan and other regions.

Both steel and wire wheels of the YINGDAHUANG brand are made by the advanced and automatic production lines, as well as hand-assembled by skillful workers. Such production strategy, according to ULK, has made YINGDAHUANG-branded wheels able to fill both big-volume and small-volume orders based on customers' various requirements. The YINGDAHUANG individuated wire-wheel series is the best seller in the global market, and enjoys a 65% share of the U.S. market.

A new wheel model targeted at the high-level market.
A new wheel model targeted at the high-level market.

FULLFOND, a specialist brand for middle- and high-end automotive tires, focuses mainly on radial tires. The famous tire brand has also built a technology platform featuring sustainable improvement in R&D and continuous improvement in quality. ULK firmly believes that FULLFOND will have a very bright future in the international market.

Dedicated to global aftermarket for aluminum wheels, the AITL wheel brand has established quite a few branches and agencies in key markets such as the America and Europe, as well as dispatched well-trained staff for routine operation. To date, AITL has set up global marketing cooperation ties with over 200 clients in more than 100 nations.

ULK claims that advantages of the four distinctive brands have been facilitating the group's rapid and constant sales growth. ULK has built an automobile parts manufacturing center covering a total area of 900,000 square meters in Shanghai and the ambitious group plans to set up or acquire some companies in the same line in Europe or the U.S. to facilitate a new business pattern characterized by synchronous development among global production bases. (QL)

Universal Luxury Collections Group

Room 1206, Yinzhou Business Tower, No. 257, Huifeng East Road, Yinzhou District, Ningbo

Tel: (86-574) 83060839, 83060821, 83060852

Fax: (86-574) 83060803

Website: www.ulkchina.com

E-mail: sales@ulkchina.com, martin.xu@ulkchina.com, Carson.ye@ulkchina.com