Super Elite's in-auto touch screens shine at Tokyo FPD show

Taipei, April 29, 2005 (CENS)--Super Elite Technology Co., Ltd., a leading touch-screen maker in Taiwan, recently claimed that its products attracted intensive attention from big buyers in Japan due to their outstanding performance.

At the International FPD Show (Display 2005) held April 20-22 in Tokyo, Japan, Super Elite demonstrated a series of in-auto touch-screen products with temperature tolerance of 105-degree Celsius, much higher than the standard 85-degree required by big Japanese companies.

The firm recently also won orders from the top-10 information technology (IT) makers in Taiwan and will invest NT$30 million (US$949,367 at US$1: NT$31.6) to buy new production equipment to boost its monthly capacity to over 100,000 panels.

A senior official of Super Elite pointed out that his company's new in-automobile touch screen products can perform well in the temperatures ranging from minus-40 degrees to plus-105 degrees, making them very suitable for use in cars sold in any part of the world.

According to the official, Super Elite has also tied up with a big IT maker in Taiwan to develop auto-electronic display business. The first batch of products have been certified by many foreign automakers and are expected to be volume shipped in the near future. Super Elite will ship mainly 6.5- and 6.8-inch touch screens under the cooperation deal.

At the Display 2005, the official pointed out, representatives of many big Japanese firms visited Super Elite's booths for business negotiations, including Oki, Kenwood, Casio, Omron etc.

Currently, Super Elite produces mainly touch screens and electro-luminescent (EL) backlight panels for cell-phone, portable device, and automotive applications.

In addition to Super Elite, many Taiwan exhibitors also showcased their auto-electronic parts and devices at the FPD show, including in-auto thin film transistor-liquid crystal display (TFT-LCD) monitors, EL panels, digital communication systems, and navigation systems, etc., attracting great attention from foreign buyers, according to Liao Chih-rong, a project manager at Taiwan Electrical and Electronic Manufacturers' Association.