New Energy Vehicles Developed on ICT Applications Holds Sway in Auto Industry

Showcasing a gamut of electric vehicles, auto electronics and related technologies, Consumer Electronics Show 2023 (CES 2023), running from January 5 through 8 in Las Vegas, the U.S., was wrapped up with impressive information to insiders looking for new opportunities amid industry-wide slump.

Bigger-than-expected Turnout

Obviously immune to global economic slowdown, CES 2023, one of the world's biggest exhibitions of its kind, drew over 115,000 attendees, including more than 40,000 professional buyers and visitors from outside the U.S., and representing over 140 countries. The Consumer Technology Association, the show organizer, emphasizes that the visitor turnout is more than twice the 45,000 seen at last year's CES.

Besides, CES 2023 also saw as many as 3,200 exhibitors from all over the world, which included big-name companies like Abbot, Amazon, Google, Delta and Qualcomm of the U.S., Sony and Panasonic of Japan, Hisense of China, LG and Samsung of South Korea and BMW of Germany.

Noteworthy is that of the exhibitors mentioned above, over 1,000 were startups, suggesting that CES continues to be the world's most influential business platform, of which most newcomers in the tech industry would like to take advantage to unveil their proudest products.

Wide-ranging Exhibit Category

The chance of visitors and buyers missing out on their needed products at CES 2023 was slim, as the tech trade fair offered an unparalleled line of exhibits showcased from more than 3,200 exhibitors from different sectors.

Exhibit categories encompassed such market hypes as 5G technologies and application, accessibility, AR (augmented reality), VR (virtual reality), XR (extended reality), AI (artificial intelligence), audio technologies, car audio, blockchain, cybersecurity, cryptocurrency, digital health, etc., as well as popular applications of energy, entertainment, fintech, fitness and wearables, food technology, IoT (Internet of Things) and sensors, mobile hardware.

In the meantime, technologies and innovations designed to shape human being's brighter future, including quantum computing, robotics, smart cities and resilience, smart home and appliances, space technology, sports technology, streaming, sustainability, vehicle technologies and wellness technologies, were also big hits with visitors on the spot.

Vehicle Technology and EVs

To TTG readers, among the most anticipated updates from CES is no doubt vehicle technology. And this year's CES was not a disappointment.

All accommodated in a newly established exhibition pavilion, automotive applications and innovations from more than 300 exhibitors had the biggest footprint among other exhibits on display at CES 2023, which were centered by a variety of electric vehicles (EVs) alongside with a slate of auto electronic products, as well as ADAS (advanced driver assistance system) technology that included autonomous mobility, adaptive cruise control, collision prevention and lane guidance technology, automotive connection technology, ect.

In the pavilion, world-caliber automotive makers and brands unveiled their concept cars or next-generation EV makes and models that all feature greater-than-ever driving comfort and safety driven by application of human-machine interface, in-car Internet and IoV (the Internet of Vehicles) developed jointly with globally renowned tech giants as NVIDIA, Google and Sony. Such cross-industry collaboration underlines an ongoing trend that EVs developed on cutting-edge network connection technology for improved driver's experience is increasingly key to a continued growth of the automotive industry in the coming few decades.

Adding to optimism among industry insiders towards the EV trend, the report “2021 Electric Vehicle Landscape and Consumer Sentiment Research” released by Consumer Technology Association before this year's CES says that local consumers are increasingly embracing the EV experience. While 100% of EV owners polled in the research confirm that their EVs have lived up to or been beyond their expectations on being fun to drive, 92% of other respondents state that EVs are very likely to become their next purchase.

Among remarkable EV makers on the showground, BMW introduced the “perfect digital car of the future” – the NEAU KLASSE generation of vehicles and the iVision Dee, a BMW concept EV equipped with high-end and adaptive AI. Meanwhile, Stellantis and Hyundai-Kia also noted that they are going to prompte 23 and 55 electrified vehicle models, respectively, all over the world by 2025.

New Power Stemming from Taiwan

Not to play second fiddle to those top-tier carmakers, MIH (Mobility In Harmony Open EV Platform), an EV alliance initiated by the Taiwan-based Hon Hai Group and now having over 2,300 members from different countries of the world, successfully impressed attendees at CES 2023 with new arrivals and represented a new driving force to the global EV industry.

MIH brought to the show three brand new EV models: a commercial pickup truck from Lordstown Motors, an EV make from the U.S.-based startup INDI EV and an agricultural vehicle from Monarch Tractor. A product of the MIH synergy, those EV models effectively turned head among visitors for notable features and performance, and especially high marketability and great potential in their targeted segments.

At the same time, MIH also announced on the show ground its new plan to build an innovation base in Ohio, the mid-central U.S. In light of the North American country that has gone a long way as the world's top-2 car manufacturing country for the decades and boasted enviable talent and profound manufacturing skills, the alliance stressed that this plan is aimed to make a good use of local resources to attract more partners into the base, so as to better bolster the development and innovation of EVs and encourage more cooperation among carmakers, OEMs (original equipment manufacturers), parts suppliers, electric system integration service providers and software startups there.

Starting out in Taiwan, MIH and Hon Hai Group are making the utmost of their efforts to enhance the island's role and significance in the global supply chain of EVs via the development and release of innovative, competitive integration technology and applications.

The next CES will take place from January 9 through 12, 2024, at the same location, and is expected to continue to add new growth momentum into the global automotive industry with more advanced and innovative technology and applications.