ADATA Lighting Promotes COB LED High Bay Lights for Industrial Application
Products received buyers' strong attention at Hong Kong Int'l Lighting Fair Autumn Edition 2016

Nov 25, 2016 Ι Supplier News Ι ADATA TECHNOLOGY CO., LTD. Ι Lighting & LEDs Ι By Steve Chuang, CENS
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ADATA Lighting’s COB LED High Bay Light features comparatively low operating temperature.


At HKTDC Hong Kong International Lighting Fair Autumn Edition 2016, held October 27-30, ADATA Lighting from Taiwan was upbeat receiving quite a few inquiries from professional buyers on its COB LED high bay lights displayed in a booth in Hall of Aurora.

Launched in 2010, ADATA Lighting is an emerging brand owned by ADATA Technology Co., Ltd. of Taiwan, a listed supplier and globally leading branded vendor of memory products. It mainly offers LED indoor lighting products, such as MR16 light bulbs, T8 tubes, downlights, AR111 bulbs, PAR30 bulbs, PAR38 bulbs, candle lights, as well as LED outdoor lighting, including LED modules, street lights and projection lights, gas station lights, tunnel lights, RGB bulbs, façade lighting and signage lighting.

It is safe to say that the launch of ADATA Lighting is regarded as a foray by the globally prestigious memory maker drawing on its profound knowledge of electronics and ICT technology into the steadily growing global market for LED lighting.

At the exhibition, David Huang, senior sales manager of LED Sales Dept. 1 of ADATA Technology (Suzhou), confirmed that the brand effectively continued to build up a reputation after witnessing a constant influx of trade visitors interested in its COB LED high bay lights on display.

Economical, Safe Solution to Industrial Lighting
Among the series, Huang pointed to the brand new 120W model, which is noted for a color temperature of 6,500K, approximating the color of light outdoors on a sunny day, and luminous flux of as high as 13,200 lumens, translated into a luminous efficacy of 110 lm/W, with a beam angle of 60 degrees and color rendering index of 80.

Furthermore, the fixture is built with unique cooling technology along with a specially engineered lens, and hence guarantees temperatures less than 50 degrees Celsius during operation, a significant improvement from operating temperatures of up to 70 degrees Celsius that are commonly seen in competing models, according to Huang.

With a modular, one-piece body and simplified structure for easy installation and maintenance, as well as a prolonged lifespan of 50,000 hours, the CE-marked high bay light is an ideal, economical product for industrial lighting, especially suitable in heat treatment plants, steel plants and other workplaces subject to high temperatures.

ADATA Lighting demonstrated its AURA RGB bulbs at the fair.


In addition to the product, ADATA Lighting also promoted its newest commercial lighting fixture, AURA RGB blubs, at the show, which won high accolades from visitors for impressive functionality.

Huang boasted that the bulb is developed with wireless control and combines 256 shades of red, blue and green each, allowing users to choose from 160,000 light colors simply with a smartphone installed with the brand's independently developed app, accessible on Apple Store and Google Play free of charge, and without the need for any Bluetooth bridge.

With the app responding to 64 units of AURA RGB, users can remotely control such a vast number of the bulb at once with a single device, to easily set the perfect mood as needed indoors, and enhance senses of relaxation, warmth and health to improve the quality of their lifestyles with the products.

Moreover, Huang stressed that an AURA RGB produces 550 lumens of light at power consumption of only 7 watts, to highlight a luminous efficacy of 78.5 lm/W, which is allegedly higher than that of any similar product available on the market for the time being.

The brand's focus on exhibiting and promoting the abovementioned products, particularly high bay lights, at the venue is very likely to bear fruit in the short term, as Huang felt that buyers' preference for outdoor and industrial lighting was actually growing.

“The trend results from continuous improvement of luminous efficacy of LED lighting, as well as ever lower replacement cost,” he stated. “Given the fact, our LED high bay lights have been able to properly replace 250W halogen lamps in some cases.” With related products already delivered to Europe, he concluded to say that the brand is directed in the right direction in product development.
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