IFFS 2017 to Present Special Project “THE ITALIAN HOSPITALITY” by Giulio Cappellini
A curated exhibition area designed to allow visitors to experience in furniture with Italian style and design

Nov 14, 2016 Ι Exhibition Highlights Ι Furniture Ι By , CENS
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International Furniture Fair Singapore (IFFS), a leading design and living international fair, announces a special collaboration with renowned Italian designer, Giulio Cappellini, for the next edition of the show. To take place in Singapore EXPO from March 9 through 12 in conjunction with ASEAN Furniture Show, Nook Asia and SingaPlural, IFFS 2017 offers visitors a unique opportunity to experience a bit of Italy in Asia through “THE ITALIAN HOSPITALITY”.

A bridge between the East and West, Singapore plays an important role in bringing companies from various continents together and IFFS is a privileged gateway to the markets of Southeast Asia. Over the years, Italy and Singapore have built strong economic relations and the time is right for the furniture industries of both countries to further collaborate, especially since the sector is a significant contributor of the Italian economy.

“THE ITALIAN HOSPITALITY” is a project designed to encourage European companies to leverage on IFFS as a platform for marketing and business expansion, to penetrate the ASEAN markets and to network with the furniture fraternity there. The featured area is expected to be popular with trade visitors, as Italian design is well-respected and appreciated in Singapore as well as across ASEAN countries.

“THE ITALIAN HOSPITALITY” is a curated space and lounge that represents the best of Italy in IFFS, whether in furniture production, design, or gourmet.

Artist’s impression of THE ITALIAN HOSPITALITY (photo courtesy of show organizers).

A space where Italian brands converge, the curation features only Italian products, which is characterized by a mix of innovation and industrialization, with a sartorial, handcrafted touch.

“THE ITALIAN HOSPITALITY” allows visitors to visualize how a lounge located in a hotel, in a VIP area of an airport, or in an office building may look.

Involving a wide range of products, the curated space and lounge will feature interior design finishing, upholstery, lights, and furniture. All materials, including wood, glass, metal, and textile, will be used in the best way possible.

Curated and styled by Giulio Cappellini, it will present the contemporary trend of juxtaposing current and technological furniture with some pieces of tradition and rich history, emphasising the Italian savoir-faire.

This curated space and lounge will be a neutral, welcoming, and elegant space with colours and textures that will inspire architects and interior decorators for their internal spaces. Exhibitors and visitors can choose to interact with one another as they admire the section of the lounge that is dressed up like a luxurious hotel suite, or to hold their meetings in the networking area.

Characterised by high quality objects and products, “THE ITALIAN HOSPITALITY” will also involve the Italian atmosphere and charm, which is celebrated worldwide. Visitors can expect the full experience at the lounge, where they will have the opportunity to taste some distinctively Italian F&B items.

Italy, with its products, is still a benchmark for the furniture and furnishings industry worldwide and this featured area aims to bring some of Italy's most original furniture pieces, which is often selected to decorate the most prestigious buildings around the world, to Singapore.

“THE ITALIAN HOSPITALITY” will be a unique and not-to-be-missed showcase for the trade visitors at IFFS.

For more information, please visit www.IFFS.com.sg and www.NookAsia.com.sg.

Proposed layout (photo courtesy of show organizers).

About International Furniture Fair Singapore/ASEAN Furniture Show (IFFS/AFS) and Nook Asia
The International Furniture Fair Singapore, held in conjunction with the ASEAN Furniture Show (IFFS/AFS) and the newly rebranded Nook Asia, is regarded by industry experts as Asia's premier sourcing platform and design-led exhibition. With over three decades of experience since its inaugural event in 1981, the IFFS/AFS remains the most distinctive channel for regional and international companies to penetrate the global market.

Together, the events – IFFS/AFS and Nook Asia – will feature a comprehensive range of furniture, furnishing, decorative accessories, interiors and fittings by a diverse portfolio of quality exhibitors, and attract a healthy and well-represented attendance of trade buyers and visitors from the entire furniture ecosystem and value chain.

To make it a holistic trade event, the various design initiatives – SingaPlural, Design STARS, International Designer Showcase, Furniture Design Award, and Design Seminars – offer added depth and dimension to this Singapore-anchored trade event, raising its profile as a show not-to-be-missed in the industry calendar.

IFFS/AFS is supported by the ASEAN Furniture Industries Council (AFIC), DesignSingapore Council, International Enterprise (IE) Singapore, Singapore Exhibition and Convention Bureau and SPRING Singapore.

For more information, please visit:
IFFS 2017 www.IFFS.com.sg
Nook Asia 2017 www.NookAsia.com.sg

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