Automechanika Shanghai 2014 to Run Dec. 9-12 with 4,800 Exhibitors

Local governments from Wenzhou and Ruian work closely with show organizers to transform auto parts industry

The 2014 Automechanika Shanghai to be held Dec. 9-12, 2014 at the Shanghai New International Expo Centre, China, is attracting governments from Wenzhou and Ruian who aim to boost their auto parts industry through connection with the show.

These governments are keen to use Messe Frankfurt's enormous industry resources to help them upgrade and transform their auto parts industry. To highlight the international development of the regional automobile and motorcycle parts industry, they will organize activities as press conference, buyer-supplier matchmaking for auto parts purchase and business collaboration, as well as invite domestic and overseas auto parts companies to  invest in Wenzhou.

Representing the show organizer, Mr. Jason Cao, Chairman of the Board of Management, Messe Frankfurt (Shanghai) Co., Ltd. said: “We are honored to organize a series of activities to promote the domestic industry image with local governments from Wenzhou and Ruian. Furthermore, we are delighted that more local governments are recognizing Automechanika Shanghai as a pioneer in supporting local auto parts and aftermarket enterprises, to help them go global as well as motivate enterprises to upgrade and transform. By cooperating with us, the local governments assist in further enhancing the Automechanika Shanghai platform so that it can effectively lead and support the development of the local auto parts industry.”

Mr. Hu Ganggao, Wenzhou's Deputy Mayor added: “A global high-end, professional trade fair such as Automechanika Shanghai offers product trading, brand encounters and the sharing of information technology.  In addition, the different promotional activities organized by local government organizations during the show will help to build branding for regional industry clusters, as well as provide an important platform for investment, trading, technology, and capital connection. All these things will help our industry development.”

This year's show, the world's second-largest international trade fair for automotive parts, accessories, equipment and services, after the Automechanika show in Frankfurt, Germany, will cover 220,000 sqm of exhibition space comprising 17 indoor halls and 10 outdoor tent halls. The organizers expect to attract 4,800 exhibitors worldwide and over 86,000 visitors from the whole automobile industry chain, from car manufacturers, distributors, 4S shops, and repair workshops to car care service centers, as well as retailers.

Mr. Ji Xuecheng, General Manager of CNAICO outlined the reasons behind an expected increase in exhibitors and visitors:  “Automechanika Shanghai has achieved excellent success in China's first tier city and mature markets.  At the same time, we are putting further efforts into the second and third-tier cities which are offering enormous growth potential. In addition, we also target emerging markets which include Eastern Europe, the Middle East and South America. This will result in more exhibitors and visitors than last year's show.”

Debut of Accessories & Tuning Key Brand Hall

Domestic car owners looking for high quality, specialized automotive products, as well as demand for tuning products in China's first-tier cities, are expected to grow by 30 to 50% in 2014. In response to such increase, the show organizers have decided to group the leading Accessories & Tuning companies in a new Accessories & Tuning Key Brand Hall (Hall N1).

The organizers are working closely with the exhibitors in this new hall to create the best buyer experience, including making sourcing easier for buyers who look for high quality accessories and tuning products, and providing VIP services.

Leading brands already signing up for the new hall include BOTNY, BULLSONE, CARORI, GLARE, GRAFITYP, GRANITIZE, Huadian Powerful, Johnson, JUNDA, LIQUI MOLY, LOPAL, Rowe, Sinoma, Sonax, STARWORKS, stop+go, Turbo, WD-40, YAKIMA and YUNHAN. These and other Accessories & Tuning Key Brand Hall exhibitors have access to an exclusive, integrated brand promotion package which offers new products and brand exposure to global buyers from the whole auto chain before the show. In addition to enhancing brand image, exhibitors will be able to network with target buyers at fringe programs. The show organizers will also support exhibitors by highlighting the new Accessories & Tuning Key Brand Hall in show materials and onsite advertising.

Other new show developments include an upgraded VIP buyer program which offers exclusive services for qualified premium buyers during the show, such as logistic services to facilitate fair visit, individual buyer-supplier  matchmaking, a customized on-site fair schedule for factory visits, and an onsite VIP lounge offering a dedicated networking area serving complimentary refreshments and services.

Automechanika Shanghai is organized by Messe Frankfurt (Shanghai) Co., Ltd. and the China National Automotive Industry International Corporation (CNAICO). Please go to www.automechanika-shanghai.com / www.automechanika.com for more information.

Background on Messe Frankfurt

Messe Frankfurt is one of the world's leading trade show organizers with 543* million Euros in sales and 2,026* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, enabling presence for customers in over 150 countries. Events “made by Messe Frankfurt” take place at over 30 locations globally. In 2013, Messe Frankfurt organized 114* trade fairs, of which more than half took place outside Germany.

Messe Frankfurt's exhibition grounds, featuring 578,000 sq.m., are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60% and the State of Hesse 40%.

Please go to www.messefrankfurt.com for more information.

Background on CNAICO

The China National Automotive Industry International Corporation (CNAICO) is a wholly-owned subsidiary of China National Machinery Industry Corporation (SINOMACH), a large state-owned group. CNAICO specializes in international exhibitions, international trade, project contracting, and culture and media, as well as industrial investments related to these areas. CNAICO has held numerous automobile exhibitions that combine internationality and locality in over 30 large and medium-sized Chinese cities. The total area of exhibitions that CNAICO independently organizes or with partners each year exceeds 2 million sq.m.  Please go to http://www.cnaico.com.cn/ for more information.