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Survey Shows Taiwanese Seniors Aged 60-64 Spend the Most Online

2013/12/19 | By Ken Liu

While Taiwanese people aged 30-39 account for 76.2% of the island's online shoppers in a survey, seniors aged between 60 and 64 have the strongest purchasing power of all the surveyed groups, according to the Research, Development and Evaluation Commission (RDEC) of the Taiwan Cabinet.

The commission's 2013 survey shows that 61.7% of the island's citizens shopped online during the year, down slightly from 2012's 62.7%. Seniors  aged 60 and 64 spent NT$25,739 (US$857) per person shopping online on average; while those aged 30 and 39 shopped online 15 times per person in 2013, spending on average NT$20,000 (US$666).

Females constituted 67.5% of online shoppers in 2013, compared with males' 56.2%. Although per-female online shopping totaled 12 times, compared with males' 11 times, the latter spent NT$20,119 (US$670) per person on average, around NT$7,000 (US$233) more than females' NT$13,370 (US$445).

Both men and women online shoppers spent mainly  NT$1,001 (US$33) to NT$5,000 (US$166). Although more females spent online  ranging from NT5,001 (US$166.7) to NT$10,000 (US$333) than males, males constituted  6.5% of deals costing above NT$100,000 (US$3,333), compared with females' 1.9%.

On average, Taiwanese per-person online shopping totaled  12 times in 2013.

The survey also shows that over half of females and males own  smartphones, with males' ownership of 54.6% and females' at 51.4%, increasing from 40.1% and 34.0% in 2012, respectively. Male netizens posted higher mobile Internet-connection rate of 78.8% than females' of 74.3%

Also, the survey shows that recommendations from online advertisements and Facebook fan pages tended to sway female shoppers than males. However, female netizens were more cautious toward online friends than males. (KL)