cens logo

View Max Industrial Co., Ltd.

Auto side mirrors

2015/08/20 | By Quincy Liang | VIEW MAX INDUSTRIAL CO., LTD.

Founded in 1992, View Max Industrial Co., Ltd. is the world's largest and most comprehensive supplier of aftermarket (AM) replacement auto mirrors, supplying over 10,000 models of side mirrors, upgrade mirror housing, and parts for mainly European and Japanese makes and models.

Tony Yang, the president, claims to have paved the way for Taiwanese counterparts to enter the European market, and all of its products are E mark-approved, also disclosing its key to successful wide ranging lineup being steady investment in new-product development. “We develop products for mostly all European cars under 3,000cc, with sufficient products for about 80% to 90% of European makes and models.”

Yang claims to invest an average of NT$80 million to NT$100 million (US$2.7 million to US$3.3 million) in mold and die development every year, and the firm's mold-development workshops and contractors work everyday with View Max's new items. While trying to equal the quality level of original equipment (OE) counterparts, the company is also developing products for Japanese and Korean makes and models to offer an increasing array of items to the global aftermarket.

So the maker adds at least 35 mirror models and hundreds of mirror housings and other items each year to its 450-item catalogue.

The manufacturer operates three factories in southern Taiwan, with more than 100 workers, but, according to Yang, View Max's satellite plants hire hundreds of workers, who turn out products for major markets in Europe, North America, Latin America, Africa, and Asia.

View Max says that top-notch R&D capability is the key to survival in the auto-parts market, and the firm maintains a highly professional R&D team and invests an average of over US$3.3 million a year in product development.

In recent years, View Max has also been developing mirrors for larger vehicles, claiming to run a highly organized product development system and efficient production management, as well as maintaining abundant inventory to fill urgent orders. Thanks to its computerized ordering system and sophisticated inventory management, View Max has a 99.9% on-time delivery rate.

View Max Industrial Co., Ltd.
No. 36, Lane 53, Zhongzheng 5th St., Yongkang Dist., Tainan City, Taiwan 710

Tel: 886-6-242-2212

Fax: 886-6-242-2221

E-mail: viewmax@ms34.hinet.net

Website: www.viewmax.com.tw