cens logo

Triple Fair in Singapore to Inaugurate Knowledge-based Platform

2012/01/02 | By Judy Li

Responding to industry demand for a knowledge-based platform at the annual exhibition, The Pinnacle Group International (TPGI Pte Ltd), Singapore's leading events organizer, together with the organisers of International Furniture Fair Singapore 2012/29th ASEAN Furniture Show (IFFS/AFS 2012), Deco Asia 2012 and Hospitality Asia 2012, a triple event spread across 70,000 square meters and expected to attract over 20,000 visitors worldwide, will hold next year a conference dubbed Hospitality.Design.Furniture CONVERGE Asia 2012 (HDFCA), which is expected to attract over 200 professionals March 9 – 10, 2012, including developers, architects, designers, purchasers, retailers, manufacturers and hoteliers.

Mr. Clement Ng, Business Development Director of IFFS Pte Ltd said, “The hospitality and design industry is going through unprecedented change, and we are very positive that this new conference will help to explore untapped opportunities in the convergence of the three distinct yet related businesses of hospitality, design, and furniture. Within these industries, we've witnessed significant cross application of ideas throughout the years, so we're looking forward to bringing the complementary sectors together in a single pivotal location within a professional conference programme.”

Sharing Insights

Reflecting the emerging trend of industry convergence, the new HDFCA will enable participants to discover new ideas and markets where partnerships can be forged and profitability achieved. An international panel of experts and industry leaders will share insights on future trends and innovations during the 2-day programme. The conference will reinforce IFFS' enviable reputation as Asia's one-stop furniture and furnishings sourcing platform that is a “must-visit” event for international buyers and industry players.

Mr. Melvin Chan, Senior Director for TPGI added, “It is a new partnership for us to work together with IFFS. We want to seize the opportunity to capitalise on the market to discuss hidden trends and explore new agendas which are at the forefront of the industry. This conference allows international delegates to network with key decision makers across various industries in a conducive environment, being the first of its kind globally where speakers share views on how the three industries can work effectively together for future growth. Together with IFFS, we are confident that this inaugural conference will be a success.”

IFFS Pte Ltd.

International Furniture Fair Singapore Pte Ltd (IFFS Pte Ltd), partly owned by the Singapore Furniture Industries Council (SFIC) and MP International Pte Ltd., primarily aims to organize, manage furniture and furniture-related fairs, exhibitions, shows, conferences and other events worldwide, including the annual International Furniture Fair Singapore/ASEAN Furniture Show (IFFS/AFS), Deco Asia and Hospitality Asia.

The Pinnacle Group International

The Pinnacle Group, headquartered in Singapore, is a leading organizer of conferences, exhibitions, and training throughout Asia, mainly targeting banking & finance, healthcare & life sciences, education, telecommunications, oil & gas, and luxury/sports segments.

Background
The International Furniture Fair Singapore, held in conjunction with the ASEAN Furniture Show (IFFS/AFS), Deco Asia and Hospitality Asia, began in 1981 and is now regarded by industry experts as Asia's most prestigious furniture trade show. As testimony to the quality of the show, it is the first Asian-based international furniture fair to be a member of the elite Union des Foires Internationales (UFI), a Paris-based international authority on trade fairs, as well as the only furniture trade event in Singapore awarded 'Approved International Fair' status by the Singapore Tourism Board, and recognized as a major event on Singapore's international exhibition calendar by International Enterprise Singapore, Spring Singapore and the Singapore Exhibition and Convention Bureau.