Asustek Announces Aggressive 2012 Business Goals

Taipei, Dec. 26, 2011 (CENS)--Asustek Computer Inc. Chief Executive Officer (CEO) and President Jerry Shen recently announced the company's 2012 goals, with consolidated revenue projected at US$16.8 billion for a 40% increase over 2011 and laptop shipment set at 24.5 million systems, up from 23.8 million in 2011.

The business goals are expected to push up the company's global slot to No.3 on the laptop market, which Shen vowed to achieve by the end of 2012. Currently, Lenovo Group Ltd. is No.3 vendor with 2011 shipment of 25 million systems and Dell Computer Corp. is No.4 with 2011 shipment of 24 million systems.

Once Asustek attains its 2012 revenue goal it will have earnings of NT$26-27 per share.

Although the company's non-consolidated revenue for November 2011 was NT$29.8 billion (US$996 million at US$1:NT$30), dipping 4.52% from a month earlier, its consolidated result for the same month surged 20% from a month earlier to NT$40.7 billion (US$1.3 billion). Industry executives put the company's consolidated revenue for the fourth quarter of 2011 at NT$100 billion (US$3.3 billion), but they estimated the company's monthly revenue will start declining December to finish the first quartet of 2012 with sales revenue of NT$80 billion (US$2.6 billion).

The company's chief finance officer (CFO), W.M. Chang, ascribed the inconsistent trend of its November consolidated and non-consolidated revenues mainly to the company's shipment reductions in line with low season. The reduction affected its November non-consolidated revenue, but prosperous sales at its wholly-owned retail stores spelt out why the consolidated figure grew.

He noted the company's share of European market has been steadily climbing despite the European debt crisis, partly accounting for the rise of the company's November consolidated revenue. Also, brisk demand for the company's ultrabook laptops, dubbed Zenbook, contributed to the company's November consolidated revenue surge.