Asustek Likely to Attain Tablet PC Sales of 2 M. Units This Year

Aug 01, 2011 Ι Industry In-Focus Ι Electronics and Computers Ι By Steve Chuang, CENS
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Taipei, Aug. 1, 2011 (CENS)--With its Transformer tablet PC well-received worldwide, Asustek Computer Inc., a Taiwan-based PC vendor, is expected to adjust upward its tablet PC sales projection to 2 million units for this year

Citing sales findings by market survey institutes, Asustek's general manager Kevin Lin indicated that while Apple commanded a 53% share of the Taiwanese market for tablet PCs, the other brands, including Asustek, Samsung, Acer and HTC, shared the remainder of the market in the second quarter of this year, with his brand ranking as the No. 1 among them.

Fueled by tablet PCs, the brand's overall notebook PC sales in Taiwan kept trending upward by 15% in the first half of the year, impervious to sluggish market demand.

Lin said that the market presently demands about 40,000 to 45,000 tablet PCs a month, with full-year sales to reach between 500,000 and 600,000 units this year, which grants Asustek a chance to offset a decline in sales of netbook PCs. Therefore, institutional investors believe that the brand is very likely to adjust upward its tablet PC sales projection to 2 million units for the whole year this month.

The brand just unveiled its newest slide tablet PC and Transformer 3G at the Taipei Computer Applications Show, running on July 28 through August 1, both of which will be delivered starting this month to serve as sales drives for the brand in the second half of the year.

Lin stressed that although WiFi tablet PCs command over 80% of the Taiwanese market as the mainstream for the moment, 3G models remain sought-after by commercial customers and are much more favored by telecom service providers for better network stability and profitability.
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