HTC Aims to Lead Taiwan's Smartphone Market

Feb 08, 2011 Ι Industry In-Focus Ι Electronics and Computers Ι By Ben Shen, CENS
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Taipei, Feb. 8, 2011 (CENS)--HTC Corp., Taiwan's leading smartphone vendor, is cooperating with Tsai International to open a HTC-brand flagship store, the largest of its kind in Asia, at the Guanghwa market in Taipei City, known for ITC product retailing.

HTC CEO Peter Chou said his company has completed the second-stage branding and is entering the third stage with the inauguration of the own-brand flagship store in Taipei City.

C.L. Tung, president of HTC Asia-Pacific, noted this year's branding activity will focus on retail deployment of terminal products. In the near future, the company will cooperate with telecom carriers and large shopping malls to build 100 brand-product retailers island-wide to take over the lead in Taiwan's smartphone market.

The new HTC flagship store occupies three floors of over 3,600 square feet, where demonstration of HTC products, on-spot sales, after-sale services, and educational training are offered.

Furbishing the store cost HTC about NT$10 million, and the company estimated the investment will be recouped in one year. By the end of this year, HTC will gradually open 10 mega stores in northern, central and southern Taiwan.

In the foreseeable future, HTC will gradually open flagship stores in northern, eastern, western and southern Taipei City, and then extend presence to cities in central and southern Taiwan.

HTC's sales of smartphones accounts for 30% of total sales in Taiwan, with such percentage expected to jump to 50% this year.