The size and professionalism of the China (Shanghai) International Boat Show (CIBS), scheduled for April 14-17, 2011 at the Shanghai Exhibition Center, belies its humble underground car park beginnings many years ago, while this year will be the final year in its current venue as it moves into the former Shanghai Expo site in 2012.
Despite many pretenders to the throne, the CIBS is the only worthwhile boat show in China, an event that has been held for half the span since the nation liberalized its economy. Being in Shanghai also makes the CIBS desirable for the access to a high concentration of wealthy entrepreneurs and millionaires in the major cities of Shanghai, and others in Jiangshu and Zhejiang provinces.
With a growing middle and upper class and China now home to more millionaires than Europe, and being the world¡¦s second-largest luxury goods market ahead of the U.S., no boat trader nor maker of any scale can afford to overlook the CIBS.
The CIBS is regarded as the place to meet boating enthusiasts, customers, B2B suppliers and find new opportunities.
Some 88% of the main venue at the Shanghai Exhibition Center has been sold, with a large number of exhibitors having confirmed their booths. The 2011 show will likely again have national pavilions set up by major boat builders from France, Italy and Australia with a strong presence from New Zealand. The Taiwan Pavilion will return to Shanghai once more to continue promoting the significant yacht-building capacity on that island.
Besides new exhibitors, the CIBS 2011 will host long established, regular customers, including many international brands as the B?n?teau Group, Ferretti Group, Azimut-Benetti Group, Brunswick Group, Sunseeker, Princess, Jebsen, Bahrfuss, as well as domestic giants Shanghai Double Hapiness, Changzhou FRP, Wuxi Dongfang, Zhuhai Sunbird, Zhuhai Jianglong, Xiamen Hansheng, Shanghai Yihong, and Guangzhou Minhua.
In addition to the usual industry forums, the 2011 event will have a larger on-the- water element with around 100 boats on the nearby Huangpu River, allowing potential customers to see and try the boats of their dreams. Also uniquely in China the show marks social awareness with a Charity Regatta to raise funds for and more importantly the profile of a local children¡¦s charity.
Interested participants can pre-register online at http://www.boatshowchina.com/Visitor/OnlinePreregistration/tabid/349/language/en-US/Default.aspx , where each approved account will receive one free ticket.
More details on celebration events and activities for the 16th Anniversary of the China (Shanghai) International Boat Show will be announced soon, with more information available at www.boatshowchina.com.