Vizio Leads North America's LCD TV Market in Q3
2010/11/25 | By Steve ChuangTaipei, Nov. 25, 2010 (CENS)--Vizio, the U.S.-based sales arm of Taiwan's TV maker, Amtran Technology Co., Ltd., sold over 1.6 million LCD TVs to command a 19.9% share of the North American market as No. 1 brand in the third quarter of this year, according to statistics compiled by iSuppli.
Market observers are surprised that Vizio's LCD TV sales in the third quarter surged 15% from a quarter earlier and soared 30% from a year earlier, obviously unaffected by industrial slowdown and seasonal factors.
Separately, the brand led the segment for LED-backlit models with a market share of nearly 30% in the third quarter. In the meantime, the brand's sales of 42-inch full HD models also soared 41% year on year, and those of 42-inch and above models even represented an annual growth of 95%. Worth mentioning is that Vizio, after bringing Internet application software to its LCD TVs, also saw its third-quarter sales of Internet TVs shoot up 113% year on year, as shown in iSuppli's statistic compilation.
The market survey institution attributed Vizio's brisk sales in the quarter in the market to its steadily increasing brand recognition among local consumers, competitive prices and launch of high-profile LED-backlit LCD TVs and Internet TVs.
Besides, non-TV products also pumped growth momentum into Vizio's sales performance in the third quarter, including Sound Bar speaker systems, blu-ray DVD players, headphones, speaker wall mount brackets, wireless routers, etc. Vizio's chief sales officer Randy Waynick noted that the brand’s value proposition of higher-end TVs has been recognized by consumers, and the payoffs have helped to fuel sales of Vizio's non-TV products in the market as a result.
Top Brand Rankings by Shares in U.S.'s LCD Market in Q3, 2010 | |
Brand | Market Share |
Vizio | 19.9% |
Samsung | 17. % |
Sony | 9.9% |
LG | 9.2% |
Sanyo | 6.9% |
Toshiba | 6.6% |
Sharp | 4.7% |
Others | 25% |