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Asus Aims to Squeeze Into World's Top 3 NB PC Brand List in 2011

Taipei, April 19, 2010 (CENS)--After ranking No. 5 in terms of shares of the global market for notebook PCs in the first quarter of this year, Asus, a Taiwan-based PC brand, aims to become one of world's top five notebook PC brands in 2011, according to Johnney Shih, chairman of the brand.

Citing IDC's statistics, Shih said that his brand outpaced Dell and Toshiba as No. 3 with a 9.9% share in the consumer segment and shipment of more than 3.5 million units in the fourth quarter of 2009, only trailing HP and Acer.

Obviously well on its way to becoming a globally leading brand, Asus posted overall notebook PC shipment of 4.64 million units for the first quarter of this year, up 114.8% from a year earlier, and a 5.5% global market share as the fifth-largest, with. HP, Acer, Dell and Lenovo ranking among the top four brands of the world, Gartner's statistic compilation shows.

Shih noted that Asus's recent shining sales performance has boosted his confidence of seeing the brand squeeze into the world's top three notebook PC brand list soon. To achieve the goal, he added, his brand will be focused promotion on both commercial and consumer notebook PCs in the coming quarters.

On the other hand, considering that traditional desktop PCs have been gradually replaced by notebook models, Asus has already switched its focus onto development and sales of all-in-one PCs and other innovative products to drive up its overall PC shipments this year. Allegedly, the brand has adjusted upward its annual shipment projection to 22 million notebook PCs itself for this year.

(by Steve Chuang)
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