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Acer Aims to Lead Global Market for PCs in 2012

2010/01/22
Taipei, Jan. 22, 2010 (CENS)--After successfully advancing to the second place in the global market for PCs in 2009, Taiwan-based Acer Inc. ambitiously aims to beat HP as the world's No. 1 brand in 2012, according to J.T. Wang, chairman of the brand.

According to surveys conducted by Gartner, Acer commanded a 13% share of the global market for PCs last year, successfully unseating Dell as the world's second-largest PC brand and still lagging behind HP with a margin of 6.3 percentage points. More notable is that Acer launched CLUV (consumer ultra low voltage) platform-based notebook PCs and Google's Android laptops as the foremost in the line, showing its unprecedented efficiency in R&D.

But, Wang said at Acer's Kick-off Meeting that his brand, with a couple of more innovatively competitive notebook PCs to launch, is very likely to dominate the segment this year, and take over HP's leading positioning in the overall market for PCs two years later.

Besides, Acer is also planning to zero in on segments for communication and consumer electronic products, such as netbook PCs, smartphones, and 3D computers, in the future, mainly because, Wang mentioned, increasing convergence among 3C products (computer, communications and consumer products) in functionality and data has provided his brand a better chance than before to diversify production into other products than PCs.

Projecting scale of the segment for each of the three categories to exceed US$200 billion in the future, Wang said that his brand is poised to explore the huge business opportunities.



(by Steve Chuang)
 
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