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Mitex-the Leading Machine Tools and Technologies Trade Show in Russia

2008/09/22 | By CENS

Trade show organizer Euroexpo Company has been for 10 years presenting the INTERTOOL exhibition-a specialized trade fair for machine tools, tools, metalworking, manufacturing and hydraulic technologies. In 2007 the show organizer renamed the event as MOSCOW INTERNATIONAL TOOL EXPO or MITEX, which will be staged November 11-14, 2008 at the Expocentr Krasnaya Presnya.

Exhibits at the main exhibition hall are focus of attention from visitors.
Exhibits at the main exhibition hall are focus of attention from visitors.

The number of participants has been increasing year to year, which is not surprising considering that Moscow recently has been polled to be the world's most expensive city, also home to dozens of billionaires, which reflects the country's buoyant economy. Buyers and industry professionals have found visiting MITEX very fruitful, offering great opportunities to tap business potential, learn more about innovations in turnkey equipment and machine tools, develop contacts, and generally broadening horizons for enhanced business.

Mitex is now the top exhibition in Russia for a wide range of tools for metal, wood, glass and plastic processing; mechanical assembly and hydraulic tools; special instruments for construction, industrial production; automotive services; municipal infrastructural works etc., but mostly it is a platform presenting the latest in machine tools. Major suppliers each year present such a huge variety of items over 16,300 square meters of net exhibition floorage, with more than 600 exhibitors, 23 countries, and 15,210 visitors having been recorded.

Black & Decker company presenting trade brands like Black & Decker and Dewalt in Russia confirms its participation in MITEX 2008.
Black & Decker company presenting trade brands like Black & Decker and Dewalt in Russia confirms its participation in MITEX 2008.

Buyers can expect to find considerable global representation in the exhibitors, with suppliers to come from Belgium, Germany, Austria, India, Spain, Italy, China, France, Czech Republic, Taiwan, Finland, Korea, Japan, Belarus, Ukraine and many others.

More than 15,000 visitors from all regions of Russia and Commonwealth of Independent States are expected at MITEX to source all kinds of solutions in power tools. Exhibitors generally agree that this show is ideal to meet customers, distributors and sales agents.

Major Brand Presence

The 2008 event will see a list of renowned names in the tool sector, with confirmed participation by 3M, Black & Decker, Briggs & Stratton, Robert Bosch, AEG, Bahco, Daewoo, Diager, Felo, Festool, Gardena, Gedore, Hidria Perles, Honda, Hyndai, Irwin, Karcher, Kwb, Metabo, NWS, Packard Spence, Sparky, Stihl, Stabila, Trumpf, Unior, Wera, Wiha, Witte, Viking etc.

Robert Bosh, a name associated with quality power tools, is a
Robert Bosh, a name associated with quality power tools, is a "platinum" sponsor of the exhibition.

MITEX is officially sponsored by Black & Decker, the global maker of power tools with manufacturing operations in 11 nations, whose products and services are sold in 100 countries, and market its own brand and Dewalt-branded items in Russia; while Robert Bosch, a name associated with quality power tools, is a "platinum" sponsor of the exhibition.

High-profile Advertising

The organizer of MITEX has built considerable profile for the event by extensively advertising in professional publications, as well as allowing for ample media coverage. Besides being a product exhibition, MITEX is also distinctive for trying to share information to upgrade the level of knowledge in the industry: Forums and seminars that attract plenty of professionals to exchange views, know-how enable discussions that help to shed light on and solve problems in the sector.

MITEX is the most important event among the professionals of tool market in Russia.
MITEX is the most important event among the professionals of tool market in Russia.

This well-promoted event has a solid reputation as the most important of its kind among professionals in the tool market in Russia; in other words, MITEX is the prime opportunity for suppliers of all sizes to show new brands, products and services to potential clients in a high-flying economy in Eastern Europe.