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Taiwan NB PC Makers to Gain From Toshiba`s Bigger Global Share

2008/06/30
Taipei, June 30, 2008 (CENS)--Taiwan suppliers of notebook PCs, including Quanta Computer Inc., Compal Electronics Inc. and Inventec Corp., are expected to benefit from Toshiba`s move to attain a 15% global market share by 2010, according to industry sources.

Statistics compiled by IDC (International Data Corp.) show that Toshiba was No. 5 notebook PC brand globally last year with a 17.9% share. However, facing Apple`s intensifying threat in the market, the brand is focusing on promoting its consumer notebook PCs, aiming to achieve annual shipment of 28.5 million units to become a top-3 brand by 2010.

Right after learning Intel`s decision to postpone launching its new platform Motevina, Toshiba recently leapt to launch 4 new notebook PCs for sale in different segments, aiming to boost its shipment. Industry insiders project the brand`s shipment of notebook PCs to reach 13 million units this year, with about 9 million units to be outsourced from the aforementioned Taiwan contract suppliers.

Half of the 9 million units will be supplied by Quanta, with the remaining to be shared between Compal and Inventec. However, Toshiba this year hasn`t placed new orders with Asustek Computer Inc.`s affiliate Pegatron Corp., who just joined the brand`s supply chain last year.

Incidentally, Quanta, Compal and Wistron Corporation were world`s top-three contract suppliers of notebook PCs in the first quarter of this year, commanding a share of 31%, 24% and 16%, respectively, according to DisplaySearch. Toshiba ranked No. 4 in sales of notebook PCs with a share of 9.9% globally; however the brand ranked third in sales of consumer models, only trailing HP and Acer in the same quarter.

(by Steve Chuang)
 
 
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