Benison & Co., Ltd., founded in 1962, is one of Taiwan`s leading manufactures of shrink materials and related machines. Since its establishment, the company has been striving to develop innovative products with which to penetrate wider markets around the world.
Super high-speed label/tamperevident sleeving machine developed by Benison
The company boasts it is Taiwan`s largest supplier of PVC/PP/PE (polyvinyl chloride/polypropylene/polyethylene) heat-shrinkable films and machines for making such materials for the past five years, accounting for at least half of Taiwan`s overall output, according to company general manager Benker Liao.
In order to smoothen its way into international markets, the ISO-9001 certified manufacturer plans to enter into alliances with equipment suppliers both at home and abroad. "In Taiwan, we plan to team up with manufacturers of high-quality machines by contracting them to supply us their specialty models. Abroad, we plan to act as a contract supplier for international heavyweights," Chen explains.
Automatic label/tamperevident sleeving machine
Benison has targeted several potential markets outside Taiwan and mainland China, but Liao declines to identify the markets lest his domestic rivals should follow suit. Undercutting threats from newcomers in it`s existing markets in another reason for diversifying into new territory.
Cultivating international trade specialists is also a major step in the company`s ambitious plan. As part of its international marketing strategy, the company will not promote its "Benison" brand name in markets where it supplies machines on an OEM/ODM (original equipment/design manufacturer) basis. Rather, it will focus its branded sales in Taiwan and emerging economies like mainland China and Southeast Asian nations.
Benison is a contract supplier to several Japanese companies and it is now in talks with some big players over OEM supply deals.
Benison`s products are mainly designed to make films ranging from 6mm to 1,000mm in width for the wrapping/packaging of food, medication, electronic equipment, hardware, and toys, and other applications.
Benison & Co., Ltd.
Tel: 886-2-2772-5566
Fax: 886-2-2772-8793
E-mail: benison@benison.com.tw
Website: www.benison.com.tw
(by CENS)
